Monday 3 March 2014

Independent Music Label (Step 1 & Step 2)

STEP 1: GLASSNOTE RECORDS
STEP 2: RESEARCH QUESTIONS

WHO ARE THEY?
Glassnote Records is an independent record label founded by Daniel Glass in 2007. The Label has a line-up of Indie Rock and Alternative Rock artists; distributed through Sony Music's RED Distribution.

WHAT ARTISTS DOES THE LABEL PROMOTE?
Within six years the company has become a vital part of the entertainment industry. Glassnote Records is proud home of Grammy-Award winning artists such as:
  • Phoenix
  • Justin Nozuka
  • The Temper Trap
  • Mumford & Sons
  • Two Door Cinema Club, Kele (of Bloc Party)
  • Royal Bangs and GIVERS
  • Panama Wedding
ARE THE ARTISTS WELL KNOWN?

Glassnote Records act Mumford & Son won album of the year award for 'Babel', selling over 600,000 copies in the first 10 months. They also had four artists in the top 10 of the Billboard Heat-Seekers Album Chart.

HOW DOES THE LABEL BENEFIT FROM NEW MEDIA TECHNOLOGY?
MARKETING
The label promotes their artists through gigs, tours, magazines (photoshoots) and music programmes on TV such as MTV. They're to promote their artists better through social media.


DISTRIBUTION
Apart from distributing CD's and playing the music on the radio, Glassnote Records stream the music on SoundCloud, Spotify,  and YouTube to make it easier for the artists to be heard.

EXCHANGE
Exchanging in the music industry is where people are able to compare and sure music. This helps with market research for an artist as people can discuss their thoughts.

DOES YOUR LABEL FEATURE ON THE RADIO ONE PLAYLIST?
Yes an artist called 'Childish Gambino' is from Glassnote Records and he's on the Radio One Playlist. His biography on there reads:

"Donald McKinley Glover (born September 25, 1983), also known by his stage name Childish Gambino, is an American actor, writer, comedian, and rapper. He first came to attention for his work with Derrick Comedy and subsequently became a writer for the NBC comedy series 30 Rock. He is perhaps best known for his role as college student Troy Barnes on the NBC series Community, as well as for his rising careers as a stand-up comedian and rapper.

In 2011, Glover signed to Glassnote Records, where he releases music under his Childish Gambino moniker. After several self-released albums and mixtapes, he released Camp, his first album for the label, on November 15, 2011. His second studio album, Because the Internet, was released on December 10, 2013".

WHAT RADIO STATIONS PLAY MUSIC FROM YOUR LABEL?
PopCrush, Applauze, Alt/Indie On VEVO, Last.fm, BBC Radio 1, BBC Radio 2, MTV, NPR, BBC Radio 1Xtra, Google Play Music, Livestream, WNYC Radio's Soundcheck, PBS, Billboard, SiriusXM Radio etc.

WHAT TV STATIONS (IF ANY) SUPPORT MUSIC FROM YOUR LABEL?
MTV and PBS.

WHAT WE SITES LIVE STREAM MUSIC FROM YOUR LABEL?
SoundCloud, Billboard, Google Play Music, Spotify, BBC1 LiveLounge etc.

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