KEY TERMINOLOGY
Synergy
The coming together of two media texts to benefit them both eg: a film and its soundtrack will be released
Conglomerate
An international company with a wide and varied range of commercial interests
Globalisation
The growing tendency of industrial and commercial companies to merge and operate on an international rather than regional basis
Vertical Integration
The takeover of companies operating at different stages of the production/distribution/exchange - in musicopoly this let you operate 50% more efficiently
Horizontal Integration
The merger of competing companies from the same line of business (ie if itunes & Spotify merged) and involved at the same level of activity
Major Record Label
They are the 'Big Three' music companies which are Sony/BMG, Universal and Warner Brothers
Subsidiary Label
A company controlled by a holding or parent company (ie Syco & Sony)
Independent Label
Not connected to a major company (ie XL or Ninja Tune)
Niche Audience
A targeting of a small but significant group of consumers with a media product directed specifically at their interests
Mainstream Audience
The uncontroversial, generally accepted attitudes, beliefs and values of the majority population
Fans
Someone who has a strong interest and belief in the band or artist
Prosumers
Audience as active participantants in the process of both PROducing and conSUMING of media texts
Consumption
Buying/downloading/streaming/filesharing music, paying for live convert tickets etc
Web 2.0
The second phase of the internet, where the focus shifts from people receiving information and services to people creating and sharing material (music 2.0 is related to this)
Download
The practise of selecting and receiving digital information from an online source on a computer, as opposed to sending it by upload
Streaming
A method of relaying data over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received
Peer to Peer
The sharing of media material between two parties in an equal relationship
Piracy
Distribution of media material that infringes copyright law
Portability / Miniaturisation
The quality of being light enough to be carried (iphone & Djay app anyone?)
Sampling
The technique of digitally encoding music or sound and reusing it as part of a composition or recording - you have done this with your mash ups
Artists and Repertoire (A&R)
Is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label. They use your followers/friends on social media now to make this judgement
Record Deal - Contract - Royalties
A recording deal is a legal agreement between a record label and a recording artist or group, where the artist makes a record or series of records for the label to sell and promote
Distribution
Promoting music and getting it into shops, on the radio and downloaded for payment
Plugging / Marketing
The transmission of information about a media text to a target audience in such a way as to maximise its appeal to that audience
Horizontal Integration
The merger of competing companies from the same line of business (ie if itunes & Spotify merged) and involved at the same level of activity
Major Record Label
They are the 'Big Three' music companies which are Sony/BMG, Universal and Warner Brothers
Subsidiary Label
A company controlled by a holding or parent company (ie Syco & Sony)
Independent Label
Not connected to a major company (ie XL or Ninja Tune)
Niche Audience
A targeting of a small but significant group of consumers with a media product directed specifically at their interests
Mainstream Audience
The uncontroversial, generally accepted attitudes, beliefs and values of the majority population
Fans
Someone who has a strong interest and belief in the band or artist
Prosumers
Audience as active participantants in the process of both PROducing and conSUMING of media texts
Consumption
Buying/downloading/streaming/filesharing music, paying for live convert tickets etc
Web 2.0
The second phase of the internet, where the focus shifts from people receiving information and services to people creating and sharing material (music 2.0 is related to this)
Download
The practise of selecting and receiving digital information from an online source on a computer, as opposed to sending it by upload
Streaming
A method of relaying data over a computer network as a steady continuous stream, allowing playback to proceed while subsequent data is being received
Peer to Peer
The sharing of media material between two parties in an equal relationship
Piracy
Distribution of media material that infringes copyright law
Portability / Miniaturisation
The quality of being light enough to be carried (iphone & Djay app anyone?)
Sampling
The technique of digitally encoding music or sound and reusing it as part of a composition or recording - you have done this with your mash ups
Artists and Repertoire (A&R)
Is the division of a record label that is responsible for talent scouting and overseeing the artistic development of recording artists. It also acts as a liaison between artists and the record label. They use your followers/friends on social media now to make this judgement
Record Deal - Contract - Royalties
A recording deal is a legal agreement between a record label and a recording artist or group, where the artist makes a record or series of records for the label to sell and promote
Distribution
Promoting music and getting it into shops, on the radio and downloaded for payment
Plugging / Marketing
The transmission of information about a media text to a target audience in such a way as to maximise its appeal to that audience
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