Showing posts with label case study. Show all posts
Showing posts with label case study. Show all posts

Monday, 17 March 2014

Domino Recording Company

Founded in London, the recording company relied on a weekly £40 grant when they first started. The label introduced a new-style of singer-songwriter recording that became known as Lo-Fi. Which meant that the artists could record at home in their own environment, free for inspiration. The label was proud of their british nationalism when Britpop  was introduced. All their acts had a distinct identity, no two acts had the same voice.

'Demise of the Music Industry' article

  • Illegal downloads affect the music industry
  • They don't make as much money.
  • Rely on whats trending rather than whats good.
  • Sales of singles are soaring because consumers can buy singles without having to but the album.
  • Some offer free music for exchange of emails, this promotes the music because they then tell their friends of the music.
  • People however pay huge money to see their favourite artist perform live.
  • There is money in gigs.

Tuesday, 4 March 2014

Universal Music

Universal Music Group (UMG) is the global music leader with strong market positions in recorded music, music publishing, and merchandising.

The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms.  UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist and music branded products via multiple sales points including online, fashion retail, and live performances.

Their HUGE list of artists include:

Monday, 3 March 2014

Independent Music Label (Step 4)

STEP 4: CHOOSE A COUPLE ARTISTS THAT ARE SIGNED TO YOUR INDEPENDENT LABEL
MUMFORD & SONS                   PHOENIX

PLAYS ON LAST FM - 
MUMFORD & SONS: 1,392,782
PHOENIX1,694,499

WHAT SIMILAR ARTISTS DOES LAST FM RECOMMEND?
MUMFORD & SONS: The Lumineers, Of Monsters And Men etc.
PHOENIX: Vampire Weekend, The Strokes etc.

WHERE WOULD YOU PLACE THEM ON YOUR LAST FM LONG TAIL?
In terms of popularity, I've hadn't heard of the band Phoenix before yet I had heard of  the band Mumford and Sons before because I watched their videos on VEVO music channel. However the 

THEIR DOWNLOADS ON ITUNES?
MUMFORD & SONS: 
PHOENIX

WHAT SIMILAR ARTISTS DOES ITUNES RECOMMEND?
MUMFORD & SONS: Ben Howard, Jake Bugg etc.
PHOENIX: Cassius, Daft Punk etc.

WHERE WOULD YOU PLACE THEM ON YOUR ITUNES LONG TAIL?

Independent Music Label (Step 1 & Step 2)

STEP 1: GLASSNOTE RECORDS
STEP 2: RESEARCH QUESTIONS

WHO ARE THEY?
Glassnote Records is an independent record label founded by Daniel Glass in 2007. The Label has a line-up of Indie Rock and Alternative Rock artists; distributed through Sony Music's RED Distribution.

WHAT ARTISTS DOES THE LABEL PROMOTE?
Within six years the company has become a vital part of the entertainment industry. Glassnote Records is proud home of Grammy-Award winning artists such as:
  • Phoenix
  • Justin Nozuka
  • The Temper Trap
  • Mumford & Sons
  • Two Door Cinema Club, Kele (of Bloc Party)
  • Royal Bangs and GIVERS
  • Panama Wedding
ARE THE ARTISTS WELL KNOWN?

Glassnote Records act Mumford & Son won album of the year award for 'Babel', selling over 600,000 copies in the first 10 months. They also had four artists in the top 10 of the Billboard Heat-Seekers Album Chart.

HOW DOES THE LABEL BENEFIT FROM NEW MEDIA TECHNOLOGY?
MARKETING
The label promotes their artists through gigs, tours, magazines (photoshoots) and music programmes on TV such as MTV. They're to promote their artists better through social media.


DISTRIBUTION
Apart from distributing CD's and playing the music on the radio, Glassnote Records stream the music on SoundCloud, Spotify,  and YouTube to make it easier for the artists to be heard.

EXCHANGE
Exchanging in the music industry is where people are able to compare and sure music. This helps with market research for an artist as people can discuss their thoughts.

DOES YOUR LABEL FEATURE ON THE RADIO ONE PLAYLIST?
Yes an artist called 'Childish Gambino' is from Glassnote Records and he's on the Radio One Playlist. His biography on there reads:

"Donald McKinley Glover (born September 25, 1983), also known by his stage name Childish Gambino, is an American actor, writer, comedian, and rapper. He first came to attention for his work with Derrick Comedy and subsequently became a writer for the NBC comedy series 30 Rock. He is perhaps best known for his role as college student Troy Barnes on the NBC series Community, as well as for his rising careers as a stand-up comedian and rapper.

In 2011, Glover signed to Glassnote Records, where he releases music under his Childish Gambino moniker. After several self-released albums and mixtapes, he released Camp, his first album for the label, on November 15, 2011. His second studio album, Because the Internet, was released on December 10, 2013".

WHAT RADIO STATIONS PLAY MUSIC FROM YOUR LABEL?
PopCrush, Applauze, Alt/Indie On VEVO, Last.fm, BBC Radio 1, BBC Radio 2, MTV, NPR, BBC Radio 1Xtra, Google Play Music, Livestream, WNYC Radio's Soundcheck, PBS, Billboard, SiriusXM Radio etc.

WHAT TV STATIONS (IF ANY) SUPPORT MUSIC FROM YOUR LABEL?
MTV and PBS.

WHAT WE SITES LIVE STREAM MUSIC FROM YOUR LABEL?
SoundCloud, Billboard, Google Play Music, Spotify, BBC1 LiveLounge etc.

SYCO Music

Syco Entertainment, often known simply as Syco, is a global joint venture between Simon Cowell and Sony Music Entertainment focused on the production and marketing of music, television, film and digital content. It employs a staff of more than 50 in offices in London and Los Angeles and manages a string of high-profile television and music brands through partnerships with Sony Music labels and TV production partners, most notably FremantleMedia. Cowell and Sony Music Entertainment each own 50% of the business. Charles Garland, the former chief operator of Simon Fuller's 19 Entertainment is Global CEO, responsible for the day-to-day operations of the company. Retail billionaire Sir Philip Green, a close friend of Cowell, serves as an advisor to the company. Karren Brady, television personality and vice-chairman of West Ham United F.C., also serves as an advisor to the company.

Sony Music

Sony Music Entertainment is a global recorded music company of both local artists and international superstars. The company boasts some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street/Reunion Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Inspiration, RCA Nashville, RCA Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment all owned by the Sony Corporation of America.