Exchange is the term used in the music industry that has the same concept that exhibition does in the film industry. Exchanging music gets an artists music out there, whether this is done by sharing it online or delivering it to record stores. There are now many ways in which you can buy music. You can go into a store and pay by cash and now you can use your credit/debit card to purchase music online. however again some people choose not to pay for music and therefore steal music via illegal downloading. This makes it harder for artists to make money off their music but it also markets their music because this still gets their music out there.
See previous post about music piracy: http://natashamusiclta.blogspot.co.uk/2014/03/music-piracy.html
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