Independent Music Label (Step 4)

STEP 4: CHOOSE A COUPLE ARTISTS THAT ARE SIGNED TO YOUR INDEPENDENT LABEL

MUMFORD & SONS                   PHOENIX

PLAYS ON LAST FM - 

MUMFORD & SONS: 1,392,782

PHOENIX: 1,694,499

WHAT SIMILAR ARTISTS DOES LAST FM RECOMMEND?
MUMFORD & SONS: The Lumineers, Of Monsters And Men etc.
PHOENIX: Vampire Weekend, The Strokes etc.

WHERE WOULD YOU PLACE THEM ON YOUR LAST FM LONG TAIL?

In terms of popularity, I've hadn't heard of the band Phoenix before yet I had heard of  the band Mumford and Sons before because I watched their videos on VEVO music channel. However the 

THEIR DOWNLOADS ON ITUNES?

MUMFORD & SONS: 
PHOENIX: 

WHAT SIMILAR ARTISTS DOES ITUNES RECOMMEND?
MUMFORD & SONS: Ben Howard, Jake Bugg etc.
PHOENIX: Cassius, Daft Punk etc.

WHERE WOULD YOU PLACE THEM ON YOUR ITUNES LONG TAIL?