Prosumers and Mash-Ups

1. Production - As a producer and consumer, a prosumer would producer their own music which would cut costs. This is particularly helpful for DIY producers who can't spend money on a record label.
2. Distribution & Marketing - Gets the music out there, with a prosumer, they would get their own music out there for free by using the internet such as YouTube and SoundCloud.
3. Exchange - Giving free music to consumers and the consumers give back views which gains them more credit and they could get signed to a major label. For example Madeon is a producer and consumer (prosumer) because he listens to songs and turns them into mash-ups. However, he got signed to Sony and now he does mash-ups that includes Sony's music.
4. Consumption - Consumption is where consumers buy and listen to music. With a prosumer they get the rights to produce the music as their own. When a prosumer works for a record label, they don't have to buy the rights for their songs, they can just use theirs, plus it promotes their songs which improves their record label.
5. Convergence - Convergence is where multiple technologies are bought together to form a new product. With prosumers, they can use YouTube to share other media in which they are involved in, such as gaming.
6. Creating Relationship with the Audience - Prosumers such as Beck can create a relationship with the audience, for example, involving them in the process of creating the music.
7. Cross Promotion/Synergy - Where they use their music for other sources of media. For prosumers, if they are thinking of making any films they could use their music in the film soundtrack or they could promote the music for films and TV shows to make.
8. Vertical Integration (Musicopoly) - This is when a media company benefits from all aspects of production, distribution and exchange. With prosumers if they would benefit from all three if they used YouTube because they would be producing the music, distributing it by uploading on YouTube and Exchanging the music for views on YouTube.

Music Artist Logo

Major Recording Labels

Record labels are responsible for the manufacture, distribution and promotion of a particular recording. The 3 Big Major Record labels are Universal Music Group, Sony BMG Music Entertainment and Warner Music Group. Major labels account for 70% of music sales worldwide and 85% of music sales in the U.S alone.

1. Universal Music Group
2. Sony BMC Music Entertainment
3. Warner Music Group

Prosumers and Mash-ups

PROSUMER MEDIA

Prosumer was originally formed by combining the two words producer and consumer. This means that the consumers (customers) were determining what they were to buy. We, the customers are responsible for how the music has changed because we have influenced the people who produce the music. For example, most major producers won't sell new music without asking several focus groups beforehand.

MADEON

• He gained popularity by means of his video "Pop Culture", featuring 39 songs, which was published to YouTube and subsequently received millions of hits in its first few days of broadcast on the Internet.

Who is he? How old when he made this?

Hugo Pierre Leclercq, known by his stage name Madeon, is a French house/electro house/nu-disco/pop producer from France. He was 16 years old when he made "Pop Culture".

What ways is he getting his music out there?

He  has his own website which showcases his latest albums and the different social media sites that he's on. Also YouTube is a main influence on his success because it got his music mash-ups out there.

How is he making his music (idaft)?

He uses a Novation Launchpad and Keyboard which he is seen performing on live in his "Pop Culture" video.

How big is his audience? 

In terms of his YouTube followers, he has 357,266 and an average video can get more than 1 million views.

Who is his audience? (Social Networks, collaborations, fans of what music, prosumers?)

He has different Social Network accounts such as Twitter, Facebook, YouTube and Soundcloud.

Music Exchange

Exchange is the term used in the music industry that has the same concept that exhibition does in the film industry. Exchanging music gets an artists music out there, whether this is done by sharing it online or delivering it to record stores. There are now many ways in which you can buy music. You can go into a store and pay by cash and now you can use your credit/debit card to purchase music online. however again some people choose not to pay for music and therefore steal music via illegal downloading. This makes it harder for artists to make money off their music but it also markets their music because this still gets their music out there.

See previous post about music piracy: http://natashamusiclta.blogspot.co.uk/2014/03/music-piracy.html

Music Industry ppt

Music Piracy

WHAT IS PIRACY?

• Music piracy is a way of people being able to get music online for free illegal. It is now easier for people to download music for free illegally, so more people are doing it.
• This means that the artists are losing money to these illegal downloads.

https://www.youtube.com/watch?v=XJc53KhtrUo

WHAT IS THE EFFECT OF PIRACY?

• Music piracy is killing sales growth and profits for the music industry. 
• It is estimated that they lose $4.2 billion to piracy worldwide each year.
• The more people can get music for free, the less they will bother to buy, so they take from the music industry without putting any money back in.
• For artists, this means that they have to focus even more on touring and selling merchandise as it is hard for them to make money from the sale of their music.
• It is also harder for smaller artists to get signed as many labels don't want to take on the risk of signing a small act with an uncertain audience.
• In the UK market alone, the record industry lost £180m last year, and will lose more than £1bn by the end of 2013.