Domino Recording Company

Founded in London, the recording company relied on a weekly £40 grant when they first started. The label introduced a new-style of singer-songwriter recording that became known as Lo-Fi. Which meant that the artists could record at home in their own environment, free for inspiration. The label was proud of their british nationalism when Britpop  was introduced. All their acts had a distinct identity, no two acts had the same voice.

Music Labels

Independent Music Label (Step 7)

DISTRIBUTION AND EXCHANGE RESEARCH:-

DOES THE INDEPENDENT LABEL HAVE A PAYPAL ACCOUNT FOR DIGITAL DOWNLOADS? HOW MUCH PER DOWNLOAD?

There has been no direct link to a PayPal account for the website, however they do other people the chance to buy downloads from Amazon in a link from their website. They also share links to download music on iTunes as well. Here's a screenshot showing an artist's album from Glassnote Records that also shows the price per song and album download.

DOES iTUNES STOCK TRACKS FROM YOUR LABEL?

Yes they do, they offer an option to download their artists songs that they promote:

IN WHAT WAYS HAS YOUR INDEPENDENT RECORD LABEL EMBRACED NEW MEDIA TECHNOLOGY?

Glassnote Records has embraced new media technology by using social media as a promotion strategy. They display the different media sites that Glassnote Records are involved with.

HOW COULD IT IMPROVE IT'S WEB PRESENCE?

Glassnote Records would improve its web presence by featuring earlier on when you search independent label in Google because this will boost how many people view their website and artists. 

Independent Music Label (Step 6)

PRODUCTION RESEARCH:

DOES YOUR LABEL PRODUCE PHYSICAL CDs OR VINYL?
Yes they advertise CDs for sale to buy on popular websites like Amazon. They also sell Vinyls on popular music websites such as Insound.

DOES YOUR INDEPENDANT LABEL OWN THEIR OWN RECORDING STUDIO?

It is not known for definite whether they own their own recording studio as I couldn't find any information about it online, however they most likely do because of their famous artists such as Mumford & Sons.

DOES THE LABEL PRODUCE ANY MERCHANDISE?
It's not known whether they produce any merchandise but the artists are quite established so they would have some merchandise made to promote their artists.

MARKETING RESEARCH:

WHAT TECHNIQUES DOES THE INDEPENDANT LABEL USE TO PROMOTE THEIR ARTISTS?
Glassnote Records use social media as their main choice of marketing.

DOES THE LABEL USE MYSPACE? DOES THE LABEL PAY FOR A WEB SITE FOR THE ARTISTS?
Yes they do, they display it on their website:

DOES THE INDEPENDANT LABEL HAVE A YOUTUBE ACCOUNT? IF SO WHAT IS FEATURED (MUSIC VIDEOS, INTERVIEWS, ETC)?

Yes they do and music videos and interviews features on it:

WHAT PRESS, TV COVERAGE CAN YOU FIND ABOUT THE HANDS SIGNED TO THE LABEL?

They show different coverage such as live radio shows that are broadcasted and also on popular Music shows such as MTV and BBC Radio LiveLounge.

DOES THE LABEL ORGANISE GIGS TO PROMOTE THE BAND? IF SO WHERE?

Yes they do, they have organised gigs for promotions and for money, for example, many of their bands have attended the popular Glastonbury Festival.

Independent Music Label (Step 5)

STEP 5: DOES YOUR INDEPENDENT LABEL SUPPLY ARTISTS FOR MUSIC FESTIVALS? IF SO WHICH ONES?

Yes they do. They've supplied artists for Glastonbury, Rock the Bells, Ultra Music Fest, SXSW, Bonnaroo 2014, Sasquatch, Brooklyn Bowl etc.

OWNERSHIP RESEARCH:

WHO OWNS THE INDEPENDENT LABEL?
Daniel Glass - President/Founder

WHERE IS THE LABEL BASED?
New York but they have other Recording Studios in Los Angeles, London and Toronto

HOW MANY PEOPLE ARE EMPLOYED BY THE LABEL?
27 important roles over the 4 studios

DOES THE LABEL HAVE MARKETING, LABEL, CREATIVE, PRODUCTION DEPARTMENTS?

YES: International Marketing (UK), Head of Creative Marketing, General Manager/ Chief Financial Officer, Head of Publicity, Label Manager, Head of Publishing etc.

IS THE LABEL ATTACHED TO A FAMOUS CLUB (E.G. FABRIC, MINISTRY OF SOUND)?
They recently signed with UMG to distribute their products.

CAN YOU SUPPLY MUSIC FOR THE LABEL TO CONSIDER (A&R)?

Yes their website reads:

"Please do not send MP3s to any of our email addresses. Any email containing an mp3 will not be considered a valid A&R submission. Instead, direct all submissions to demos@glassnotemusic.com or simply mail us a press kit via snail mail".

Independent Music Label (Step 4)

STEP 4: CHOOSE A COUPLE ARTISTS THAT ARE SIGNED TO YOUR INDEPENDENT LABEL

MUMFORD & SONS                   PHOENIX

PLAYS ON LAST FM - 

MUMFORD & SONS: 1,392,782

PHOENIX: 1,694,499

WHAT SIMILAR ARTISTS DOES LAST FM RECOMMEND?
MUMFORD & SONS: The Lumineers, Of Monsters And Men etc.
PHOENIX: Vampire Weekend, The Strokes etc.

WHERE WOULD YOU PLACE THEM ON YOUR LAST FM LONG TAIL?

In terms of popularity, I've hadn't heard of the band Phoenix before yet I had heard of  the band Mumford and Sons before because I watched their videos on VEVO music channel. However the 

THEIR DOWNLOADS ON ITUNES?

MUMFORD & SONS: 
PHOENIX: 

WHAT SIMILAR ARTISTS DOES ITUNES RECOMMEND?
MUMFORD & SONS: Ben Howard, Jake Bugg etc.
PHOENIX: Cassius, Daft Punk etc.

WHERE WOULD YOU PLACE THEM ON YOUR ITUNES LONG TAIL?

Independent Music Label (Step 1 & Step 2)

STEP 1: GLASSNOTE RECORDS

STEP 2: RESEARCH QUESTIONS

WHO ARE THEY?

Glassnote Records is an independent record label founded by Daniel Glass in 2007. The Label has a line-up of Indie Rock and Alternative Rock artists; distributed through Sony Music's RED Distribution.

WHAT ARTISTS DOES THE LABEL PROMOTE?

Within six years the company has become a vital part of the entertainment industry. Glassnote Records is proud home of Grammy-Award winning artists such as:

• Phoenix
• Justin Nozuka
• The Temper Trap
• Mumford & Sons
• Two Door Cinema Club, Kele (of Bloc Party)
• Royal Bangs and GIVERS
• Panama Wedding

ARE THE ARTISTS WELL KNOWN?

Glassnote Records act Mumford & Son won album of the year award for 'Babel', selling over 600,000 copies in the first 10 months. They also had four artists in the top 10 of the Billboard Heat-Seekers Album Chart.

HOW DOES THE LABEL BENEFIT FROM NEW MEDIA TECHNOLOGY?
MARKETING
The label promotes their artists through gigs, tours, magazines (photoshoots) and music programmes on TV such as MTV. They're to promote their artists better through social media.


DISTRIBUTION
Apart from distributing CD's and playing the music on the radio, Glassnote Records stream the music on SoundCloud, Spotify,  and YouTube to make it easier for the artists to be heard.

EXCHANGE
Exchanging in the music industry is where people are able to compare and sure music. This helps with market research for an artist as people can discuss their thoughts.

DOES YOUR LABEL FEATURE ON THE RADIO ONE PLAYLIST?
Yes an artist called 'Childish Gambino' is from Glassnote Records and he's on the Radio One Playlist. His biography on there reads:

"Donald McKinley Glover (born September 25, 1983), also known by his stage name Childish Gambino, is an American actor, writer, comedian, and rapper. He first came to attention for his work with Derrick Comedy and subsequently became a writer for the NBC comedy series 30 Rock. He is perhaps best known for his role as college student Troy Barnes on the NBC series Community, as well as for his rising careers as a stand-up comedian and rapper.

In 2011, Glover signed to Glassnote Records, where he releases music under his Childish Gambino moniker. After several self-released albums and mixtapes, he released Camp, his first album for the label, on November 15, 2011. His second studio album, Because the Internet, was released on December 10, 2013".

WHAT RADIO STATIONS PLAY MUSIC FROM YOUR LABEL?
PopCrush, Applauze, Alt/Indie On VEVO, Last.fm, BBC Radio 1, BBC Radio 2, MTV, NPR, BBC Radio 1Xtra, Google Play Music, Livestream, WNYC Radio's Soundcheck, PBS, Billboard, SiriusXM Radio etc.

WHAT TV STATIONS (IF ANY) SUPPORT MUSIC FROM YOUR LABEL?
MTV and PBS.

WHAT WE SITES LIVE STREAM MUSIC FROM YOUR LABEL?
SoundCloud, Billboard, Google Play Music, Spotify, BBC1 LiveLounge etc.