Prosumers and Mash-Ups

1. Production - As a producer and consumer, a prosumer would producer their own music which would cut costs. This is particularly helpful for DIY producers who can't spend money on a record label.
2. Distribution & Marketing - Gets the music out there, with a prosumer, they would get their own music out there for free by using the internet such as YouTube and SoundCloud.
3. Exchange - Giving free music to consumers and the consumers give back views which gains them more credit and they could get signed to a major label. For example Madeon is a producer and consumer (prosumer) because he listens to songs and turns them into mash-ups. However, he got signed to Sony and now he does mash-ups that includes Sony's music.
4. Consumption - Consumption is where consumers buy and listen to music. With a prosumer they get the rights to produce the music as their own. When a prosumer works for a record label, they don't have to buy the rights for their songs, they can just use theirs, plus it promotes their songs which improves their record label.
5. Convergence - Convergence is where multiple technologies are bought together to form a new product. With prosumers, they can use YouTube to share other media in which they are involved in, such as gaming.
6. Creating Relationship with the Audience - Prosumers such as Beck can create a relationship with the audience, for example, involving them in the process of creating the music.
7. Cross Promotion/Synergy - Where they use their music for other sources of media. For prosumers, if they are thinking of making any films they could use their music in the film soundtrack or they could promote the music for films and TV shows to make.
8. Vertical Integration (Musicopoly) - This is when a media company benefits from all aspects of production, distribution and exchange. With prosumers if they would benefit from all three if they used YouTube because they would be producing the music, distributing it by uploading on YouTube and Exchanging the music for views on YouTube.

Music Industry ppt

Music Piracy

WHAT IS PIRACY?

• Music piracy is a way of people being able to get music online for free illegal. It is now easier for people to download music for free illegally, so more people are doing it.
• This means that the artists are losing money to these illegal downloads.

https://www.youtube.com/watch?v=XJc53KhtrUo

WHAT IS THE EFFECT OF PIRACY?

• Music piracy is killing sales growth and profits for the music industry. 
• It is estimated that they lose $4.2 billion to piracy worldwide each year.
• The more people can get music for free, the less they will bother to buy, so they take from the music industry without putting any money back in.
• For artists, this means that they have to focus even more on touring and selling merchandise as it is hard for them to make money from the sale of their music.
• It is also harder for smaller artists to get signed as many labels don't want to take on the risk of signing a small act with an uncertain audience.
• In the UK market alone, the record industry lost £180m last year, and will lose more than £1bn by the end of 2013.